Deep Work: Rules for Focused Success in a Distracted World



These three examples should be familiar to most knowledge workers, as they’re representative of many of the messages that fill their inboxes. They’re also potential productivity land mines: How you respond to them will have a significant impact on how much time and attention the resulting conversation ultimately consumes.

In particular, interrogative e-mails like these generate an initial instinct to dash off the quickest possible response that will clear the message—temporarily—out of your inbox. A quick response will, in the short term, provide you with some minor relief because you’re bouncing the responsibility implied by the message off your court and back onto the sender’s. This relief, however, is short-lived, as this responsibility will continue to bounce back again and again, continually sapping your time and attention. I suggest, therefore, that the right strategy when faced with a question of this type is to pause a moment before replying and take the time to answer the following key prompt:


What is the project represented by this message, and what is the most efficient (in terms of messages generated) process for bringing this project to a successful conclusion?



Once you’ve answered this question for yourself, replace a quick response with one that takes the time to describe the process you identified, points out the current step, and emphasizes the step that comes next. I call this the process-centric approach to e-mail, and it’s designed to minimize both the number of e-mails you receive and the amount of mental clutter they generate.

To better explain this process and why it works consider the following process-centric responses to the sample e-mails from earlier:

Process-Centric Response to E-mail #1: “I’d love to grab coffee. Let’s meet at the Starbucks on campus. Below I listed two days next week when I’m free. For each day, I listed three times. If any of those day and time combinations work for you, let me know. I’ll consider your reply confirmation for the meeting. If none of those date and time combinations work, give me a call at the number below and we’ll hash out a time that works. Looking forward to it.”

Process-Centric Response to E-mail #2: “I agree that we should return to this problem. Here’s what I suggest…

“Sometime in the next week e-mail me everything you remember about our discussion on the problem. Once I receive that message, I’ll start a shared directory for the project and add to it a document that summarizes what you sent me, combined with my own memory of our past discussion. In the document, I’ll highlight the two or three most promising next steps.

“We can then take a crack at those next steps for a few weeks and check back in. I suggest we schedule a phone call for a month from now for this purpose. Below I listed some dates and times when I’m available for a call. When you respond with your notes, indicate the date and time combination that works best for you and we’ll consider that reply confirmation for the call. I look forward to digging into this problem.”

Process-Centric Response to E-mail #3: “Thanks for getting back to me. I’m going to read this draft of the article and send you back an edited version annotated with comments on Friday (the 10th). In this version I send back, I’ll edit what I can do myself, and add comments to draw your attention to places where I think you’re better suited to make the improvement. At that point, you should have what you need to polish and submit the final draft, so I’ll leave you to do that—no need to reply to this message or to follow up with me after I return the edits—unless, of course, there’s an issue.”


In crafting these sample responses, I started by identifying the project implied by the message. Notice, the word “project” is used loosely here. It can cover things that are large and obviously projects, such as making progress on a research problem (Example #2), but it applies just as easily to small logistical challenges like setting up a coffee meeting (Example #1). I then took a minute or two to think through a process that gets us from the current state to a desired outcome with a minimum of messages required. The final step was to write a reply that clearly describes this process and where we stand. These examples centered on an e-mail reply, but it should be clear that a similar approach also works when writing an e-mail message from scratch.

The process-centric approach to e-mail can significantly mitigate the impact of this technology on your time and attention. There are two reasons for this effect. First, it reduces the number of e-mails in your inbox—sometimes significantly (something as simple as scheduling a coffee meeting can easily spiral into half a dozen or more messages over a period of many days, if you’re not careful about your replies). This, in turn, reduces the time you spend in your inbox and reduces the brainpower you must expend when you do.

Second, to steal terminology from David Allen, a good process-centric message immediately “closes the loop” with respect to the project at hand. When a project is initiated by an e-mail that you send or receive, it squats in your mental landscape—becoming something that’s “on your plate” in the sense that it has been brought to your attention and eventually needs to be addressed. This method closes this open loop as soon as it forms. By working through the whole process, adding to your task lists and calendar any relevant commitments on your part, and bringing the other party up to speed, your mind can reclaim the mental real estate the project once demanded. Less mental clutter means more mental resources available for deep thinking.

Process-centric e-mails might not seem natural at first. For one thing, they require that you spend more time thinking about your messages before you compose them. In the moment, this might seem like you’re spending more time on e-mail. But the important point to remember is that the extra two to three minutes you spend at this point will save you many more minutes reading and responding to unnecessary extra messages later.

The other issue is that process-centric messages can seem stilted and overly technical. The current social conventions surrounding e-mail promote a conversational tone that clashes with the more systematic schedules or decision trees commonly used in process-centric communication. If this concerns you, I suggest that you add a longer conversational preamble to your messages. You can even separate the process-centric portion of the message from the conversational opening with a divider line, or label it “Proposed Next Steps,” so that its technical tone seems more appropriate in context.

In the end, these minor hassles are worth it. By putting more thought up front into what’s really being proposed by the e-mail messages that flit in and out of your inbox, you’ll greatly reduce the negative impact of this technology on your ability to do work that actually matters.





Tip #3: Don’t Respond


As a graduate student at MIT, I had the opportunity to interact with famous academics. In doing so, I noticed that many shared a fascinating and somewhat rare approach to e-mail: Their default behavior when receiving an e-mail message is to not respond.

Over time, I learned the philosophy driving this behavior: When it comes to e-mail, they believed, it’s the sender’s responsibility to convince the receiver that a reply is worthwhile. If you didn’t make a convincing case and sufficiently minimize the effort required by the professor to respond, you didn’t get a response.

For example, the following e-mail would likely not generate a reply with many of the famous names at the Institute:


Hi professor. I’d love to stop by sometime to talk about <topic X>. Are you available?

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