No Is Not Enough: Resisting Trump’s Shock Politics and Winning the World We Need



For each of my previous books I spent five or six years deeply researching the subject, examining it from many angles, and reporting from the regions most impacted. The results are hefty tomes, with a whole lot of endnotes. In contrast, I’ve written this book in just a few months. I’ve kept it brief and conversational, knowing that few of us have time these days for tomes, and that others are already writing about parts of this intricate story that they grasp far better than me. But I’ve come to realize that the research I’ve done over the years can help shed some light on crucial aspects of Trumpism. Tracing the roots of his business model and of his economic policies, reflecting on similar destabilizing moments from history, and learning from people who found effective ways to resist shock tactics can go some way toward explaining how we ended up on this dangerous road, how we can best withstand the shocks to come, and, more importantly, how we can quickly get to much safer ground. This, then, is the beginning of a road map for shock resistance.

Here’s one thing I’ve learned from reporting from dozens of locations in the midst of crisis, whether it was Athens rocked by Greece’s debt debacle, or New Orleans after Hurricane Katrina, or Baghdad during the US occupation: these tactics can be resisted. To do so, two crucial things have to happen. First, we need a firm grasp on how shock politics work and whose interests they serve. That understanding is how we get out of shock quickly and start fighting back. Second, and equally important, we have to tell a different story from the one the shock doctors are peddling, a vision of the world compelling enough to compete head-to-head with theirs. This values-based vision must offer a different path, away from serial shocks—one based on coming together across racial, ethnic, religious, and gender divides, rather than being wrenched further apart, and one based on healing the planet rather than unleashing further destabilizing wars and pollution. Most of all, that vision needs to offer those who are hurting—for lack of jobs, lack of health care, lack of peace, lack of hope—a tangibly better life.

I don’t claim to know exactly what that vision looks like. I am figuring it out with everyone else, and I am convinced it can only be birthed out of a genuinely collaborative process, with leadership coming from those most brutalized by our current system. In the final chapters of this book, I’ll explore some early and very hopeful grassroots collaborations between dozens of organizations and thinkers who have come together to begin to lay out that kind of agenda, one capable of competing with rising militarism, nationalism, and corporatism. Though still in its early stages, it is becoming possible to see the outlines of a progressive majority, one grounded in a bold plan for the safe and caring world we all want and need.

All this work is born of the knowledge that saying no to bad ideas and bad actors is simply not enough. The firmest of no’s has to be accompanied by a bold and forward-looking yes—a plan for the future that is credible and captivating enough that a great many people will fight to see it realized, no matter the shocks and scare tactics thrown their way. No—to Trump, to France’s Marine Le Pen, to any number of xenophobic and hypernationalist parties on the rise the world over—may be what initially brings millions into the streets. But it is yes that will keep us in the fight.

Yes is the beacon in the coming storms that will prevent us from losing our way.



This book’s argument, in a nutshell, is that Trump, extreme as he is, is less an aberration than a logical conclusion—a pastiche of pretty much all the worst trends of the past half century. Trump is the product of powerful systems of thought that rank human life based on race, religion, gender, sexuality, physical appearance, and physical ability—and that have systematically used race as a weapon to advance brutal economic policies since the earliest days of North American colonization and the transatlantic slave trade. He is also the personification of the merger of humans and corporations—a one-man megabrand, whose wife and children are spin-off brands, with all the pathologies and conflicts of interest inherent in that. He is the embodiment of the belief that money and power provide license to impose one’s will on others, whether that entitlement is expressed by grabbing women or grabbing the finite resources from a planet on the cusp of catastrophic warming. He is the product of a business culture that fetishizes “disruptors” who make their fortunes by flagrantly ignoring both laws and regulatory standards. Most of all, he is the incarnation of a still-powerful free-market ideological project—one embraced by centrist parties as well as conservative ones—that wages war on everything public and commonly held, and imagines corporate CEOs as superheroes who will save humanity. In 2002, George W. Bush threw a ninetieth-birthday party at the White House for the man who was the intellectual architect of that war on the public sphere, the radical free-market economist Milton Friedman. At the celebration, then US secretary of defense Donald Rumsfeld declared, “Milton is the embodiment of the truth that ideas have consequences.” He was right—and Donald Trump is a direct consequence of those ideas.

In this sense, there is an important way in which Trump is not shocking. He is the entirely predictable, indeed clichéd outcome of ubiquitous ideas and trends that should have been stopped long ago. Which is why, even if this nightmarish presidency were to end tomorrow, the political conditions that produced it, and which are producing replicas around the world, will remain to be confronted. With US vice president Mike Pence or House speaker Paul Ryan waiting in the wings, and a Democratic Party establishment also enmeshed with the billionaire class, the world we need won’t be won just by replacing the current occupant of the Oval Office.

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